Our story
We're a small studio with one big obsession: better play.
Artbeat started at a kitchen table strewn with cardboard prototypes and one stubborn belief — that kids toys should grow imaginations, not just fill toy boxes.
The Artbeat promise
We only ship a toy when a real kid refuses to give it back. That’s the whole test. If it doesn’t earn a place in a child’s heart — and pass a parent’s safety check — it never makes it to your door.
What we stand for
Four rules we never bend
🛡️
Safety first, always
Non-toxic finishes, no small-part surprises, tested beyond the standards.
💡
Open-ended by design
Toys with no instructions, so kids write their own rules of play.
🌎
Kind to the planet
Responsibly sourced wood and recyclable, plastic-light packaging.
🤝
Made to last
Heirloom-tough toys built to be handed down, not thrown away.
2018
Founded
18
Makers & testers
1,000+
Play-test hours
100%
Non-toxic
The humans
The team that plays for a living
Designers, parents, and one very serious chief play-tester (age 6).
Nora Vidal
Founder & Design
Sam Okafor
Safety & Materials
Lena Park
Play Research
Theo Marsh
Workshop & Craft
Come build better playtime with us
Questions about our toys, materials, or wholesale? We love a good chat.